Summary
The speaker advises creators to integrate brands into their content for free in order to attract more brands. The perception that older creators have less value is not true, as brands are trying to reach all demographics. Creators should take control of their opportunities and actively include brands in their content. In terms of hiring, the recommended approach is to hire fast, fire faster, and promote the fastest. Being upfront about the fast-paced hiring and firing process can help set expectations for potential hires.