So two very clear things . The reason most people struggle with building community is almost everybody who says they're building a community is actually trying to build customers . They're not trying to build a community .
And most people can't do that . Most people aren't trying to build communities , they're trying to use the word . But if you switch , if you erase behind the word , it actually says I just got another superhero .
This is about people trying to create customers . Building community only looks like one way you are giving more to them than you want from them . And most people can't do that .
The reason most people struggle with building community is almost everybody who says they're building a community is actually trying to build customers . They're not trying to build a community . They want them to buy from .
They want them to buy from . This is my community , by the way , buy this home for me , this is my community , buy this coffee for me . This is about people trying to create customers .
