This is about people trying to create customers . Building community only looks like one way you are giving more to them than you want from them . And most people can't do that .
And most people can't do that . Most people aren't trying to build communities , they're trying to use the word . But if you switch , if you erase behind the word , it actually says I just got another superhero .
So two very clear things . The reason most people struggle with building community is almost everybody who says they're building a community is actually trying to build customers . They're not trying to build a community .
And so it's just been such a big part of me . What do you feel is missing in terms of taking a solid step towards building ? So two very clear things .
I know . Let's clap it up for the legend Pharrell . I'm a purebred entrepreneur for real , for real , for real .
