What tiktok has tapped into in the last three years has completely changed and will change everything we're all doing . And is the answer to your question , what we need to win on now is creative that is advertising that is educating or entertaining . And everybody here has to leave with two things .
And everybody here has to leave with two things . One , we need to actually get into the creative business and make things that people want to watch . Two .
We need to make it for many different consumer segmentation and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentation of relevance . Once you can understand the upside down model of how brands are built because the internet now rules not the television . Then you can really start to understand what to do .
And I will continue behind the scenes to encourage you to make content around this because you can really help people thoughtful real conversations about human dynamics . That's how you change the world in a positive way . And I think you have a lot of credibility in this arena and are sitting with a lot of stuff in your head and your stomach that you haven't brought out yet .
Two . We need to make it for many different consumer segmentation and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentation of relevance . Once you can understand the upside down model of how brands are built because the internet now rules not the television .
