The best part about having your parents be your parents . When they're , when you're on social media , they only thing they couldn't do is take the phone , which is I'm a purebred entrepreneur for real , for real , for real , like documented . That is Sunshine , morning walk , talk or morning , sitting on my ass in the car talk .
And he said , why ? And I said , because Facebook and Twitter , you follow people Tumblr , you follow things you're interested in . And so even back then , I was fascinated by the interest graph over the social graph .
You want to freak me out when I invested in Tumblr . I called my brother and I said AJ Tumblr is gonna be bigger than Facebook and Twitter . It's going to be the biggest one of them all .
We need to make it for many different consumer segmentation and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentation of relevance . Once you can understand the upside down model of how brands are built because the internet now rules not the television . Then you can really start to understand what to do .
And so even back then , I was fascinated by the interest graph over the social graph . What tiktok has tapped into in the last three years has completely changed and will change everything we're all doing . And is the answer to your question , what we need to win on now is creative that is advertising that is educating or entertaining .
