And so even back then , I was fascinated by the interest graph over the social graph . What tiktok has tapped into in the last three years has completely changed and will change everything we're all doing . And is the answer to your question , what we need to win on now is creative that is advertising that is educating or entertaining .
People are struggling out there with this conversation and they're blaming things . They'd rather blame Tik Tok and the phone for their lack of strategic parenting . We lack accountability on the subject matter from the kids' level and the parents level and I think you for sit in a very unique place to make a massive impact on the world on this .
The best part about having your parents be your parents . When they're , when you're on social media , they only thing they couldn't do is take the phone , which is I'm a purebred entrepreneur for real , for real , for real , like documented . That is Sunshine , morning walk , talk or morning , sitting on my ass in the car talk .
And he said , why ? And I said , because Facebook and Twitter , you follow people Tumblr , you follow things you're interested in . And so even back then , I was fascinated by the interest graph over the social graph .
You want to freak me out when I invested in Tumblr . I called my brother and I said AJ Tumblr is gonna be bigger than Facebook and Twitter . It's going to be the biggest one of them all .
