Two . We need to make it for many different consumer segmentation and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentation of relevance . Once you can understand the upside down model of how brands are built because the internet now rules not the television .
We need to make it for many different consumer segmentation and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentation of relevance . Once you can understand the upside down model of how brands are built because the internet now rules not the television . Then you can really start to understand what to do .
What tiktok has tapped into in the last three years has completely changed and will change everything we're all doing . And is the answer to your question , what we need to win on now is creative that is advertising that is educating or entertaining . And everybody here has to leave with two things .
And everybody here has to leave with two things . One , we need to actually get into the creative business and make things that people want to watch . Two .
People are struggling out there with this conversation and they're blaming things . They'd rather blame Tik Tok and the phone for their lack of strategic parenting . We lack accountability on the subject matter from the kids' level and the parents level and I think you for sit in a very unique place to make a massive impact on the world on this .
