This has a profound impact on the effect of ultimately artificial sweeteners in curbing our appetite . Our craving our insatiable desire for sugar since they don't activate the gut brain axis , they'll never satisfy the craving for sugar like sugar . That and the reason I believe that artificial sweeteners have failed in the market to curb our appetite .
And it's not really liking sugar . It's liking sweet one tin sugar , our never ending appetite for sugar . It's the story of the God brain access , liking versus wanting .
And yet if we trigger this true sugar evoked wanting pathway too much . And we've all experienced this , then we eat sugar and we find ourselves wanting more and more sugar . Now , that could also be insulin disregulation .
That and the reason I believe that artificial sweeteners have failed in the market to curb our appetite . Our need , our desire for sugar is because they beautifully work on the tongue . The liking to recognize sweet versus non sweet , but they failed to activate the key sensors in the cat that now inform the brain you get sugar .
It doesn't matter what , but the mouse realized there is something there that makes me feel good and that's what I want . And that is the fundamental basis of our unquenchable desire and our craving for sugar and is mediated by the gut brain axis . The first clue is that it takes a long time to develop immediately suggesting a post ingested effect .
