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The founder of the footwear company did not come from a fashion background and had zero experience in footwear design or fashion. This led her to approach the design process from a different perspective compared to those who have gone to fashion school. Instead of focusing solely on creating trendy designs that may quickly become outdated, she prioritized designing comfortable shoes from the ground up. This approach emphasizes the importance of functionality and long-term wearability over fashion trends.

GDL Candace Chen

http://silosolo.com//307223 (05:16) Silo Score:93

Yeah . What is the difference you say that you're coming from uh that you saw success based compared to like people that are going to fashion school ? Like what is the , what is the difference for you ?

GDL Candace Chen

http://silosolo.com//307223 (04:59) Silo Score:92

So that's where the um the uh basically like the Mitzel , how it was prototype and the heel part um genius as a mechanical engineer , not someone that went to like a fashion . Did you go to fashion school as well ? Zero fashion experience ?

GDL Candace Chen

http://silosolo.com//307223 (05:11) Silo Score:91

Did you go to fashion school as well ? Zero fashion experience ? Yeah .

GDL Candace Chen

http://silosolo.com//307223 (06:05) Silo Score:91

They are gorgeous shoes . Uh For somebody that has like had no fashion background , you clearly knew what you were doing . I have to ask this question because I do believe um at a very young age when we're little , we know what it is that we want to do .

GDL Candace Chen

http://silosolo.com//307223 (02:23) Silo Score:91

Yeah . So , um , I , I started off by , uh , because I had zero experience in footwear design and zero experience in fashion . So I , yeah , I never wore high heels .