So we have Ray J which is one of the first to jump on the bandwagon and then there's princess , which is his wife . I think a lot of people that are in the fashion space , the industry from photographers , a lot of artists um wear the clothing brand . Me trying to fight through that and pushing to show the world that we can be so much more than street wear .
And so it was then that I realized that people were resonating with it more than I thought . So I grew up in fashion and I have a background in design as well . Uh My father is actually Kevin Hall who is a couture designer and used to be the creative director for halted when I was growing up , they're actually um inspired by , you know , Cinderella .
There have been lights in flows before , but it hasn't necessarily been a brand that solely focuses on how do we make products that have light technology infused in it . I'm Asia Hall and I'm revealing how neon cowboys is lighting up the fashion industry . We have a pretty extensive celebrity clientele list .
And who has the real word on the street ? Women's wear , men's wear , accessories , bags , backpacks , you name it anything creative ? I love to have a hand in it .
I would say the overall aesthetic is just vibrant and colorful . Like I want to develop a brand that is , that has a strong attention to detail . Um Something that really makes the customer look and feel beautiful .
