We handle everything from the contract to the completion of that contract and even tax preparation . Today's athletes are using social media to build audiences that are enviable by celebrities , their follower account and their bank account are forever linked . According to open door , the vast majority of n revenue has come from posting on social media apps .
And college athletes are still not getting paid to play . But for the first time in history , they can make money off their name , image and likeness and they're using social media to build their personal brands and businesses off the courts and outside of the lines with some of today's top athletes garnering million dollar endorsement deals with the new rules , even the playing field or destroy college sports . And will the NCAA ever pay athletes a share of its billions in revenue in this film ?
We asked Dave Santi , head of sports partnerships at Instagram , just how big of a role does social media play in the nil ecosystem ? There are a variety of ways in which student athletes can make money by leveraging a platform like Instagram , whether it's in partnering with brands and leveraging our branded content tools to really amplify their content and grow their exposure and reach . We've seen a number of college athletes that have invested in developing their own merchandise lines in leveraging commerce tools on Instagram such as Instagram .
There are a variety of ways in which student athletes can make money by leveraging a platform like Instagram , whether it's in partnering with brands and leveraging our branded content tools to really amplify their content and grow their exposure and reach . We've seen a number of college athletes that have invested in developing their own merchandise lines in leveraging commerce tools on Instagram such as Instagram . Check out really the world is their oyster in terms of how they're able to bring their name image and likeness to life on social media .
And yeah , it takes you a long way , the larger their online audience , the more opportunities they will have for endorsement deals , autograph signings , appearances , social media posts , they'll get paid more per post , the more followers they have so an athlete with 10,000 followers on Instagram could earn anywhere from 200 to $1000 for one social media post . There are student athletes across the country that are getting paid upwards of $50,000 for one Instagram post . The highest earning student athletes in the 1st 100 days of nil are women's basketball players , women's volleyball players , women's gymnasts .
