Um , athletes can benefit off their name , image and likeness at this point in regards to college , high school , it gets a little more convoluted , but definitely now for college and when you say deals , like , um , it seems like it could be 1000 different things . Can you expand on what you mean by deals specifically ? I know you said autograph session but like , um , it , yeah , expand on that a little bit .
Um You do have some , you know that on the front end , we're saying this is gonna ruin sports , this is gonna ruin athletics and whatnot and , and you'll always have that , but I think um everybody's enjoying it . A lot of these deals have been clever . They've been fun random and it's all just new , you know , over time the market will level out um , in , in some way it just , it , it will .
And I , when I say that school , I actually mean businesses around that school um made those splashes early by doing and I large in some cases , seven figure nil deals with athletes just to show , hey , um the people around this university , the businesses and the fans around this university want to attract the best of the best . So if you come here , these are the types of deals that would be possible once you arrive on campus . Um So that's , that's the way it's , it's supposed to be going .
We talk about some of the biggest deals that have happened . Some quirky deals and much more . So consider this Nil 101 uh here in the prep athletics podcast , if you like this , be sure to subscribe to us on the youtube channel and all of the major podcasting platforms .
Um I think that they'll be , that , that , that'll be coming down the line . Um , and , you know , we , we've done fun deals like one of our , our very first deal actually made . Um , it , it was named the ESPN Nil deal of the week and there's an offensive lineman at the University of Kentucky , Billy mccall .
