But now it's , it's across the board at all levels . Um , athletes can benefit off their name , image and likeness at this point in regards to college , high school , it gets a little more convoluted , but definitely now for college and when you say deals , like , um , it seems like it could be 1000 different things . Can you expand on what you mean by deals specifically ?
So we go through all of the basics and we get into some details about what nil deals are and how they can benefit college athletes . We also talk about high schoolers and prep school uh athletes and whether or not they can do nil deals or not . We talk about some of the biggest deals that have happened .
Welcome to the Prep Athletics podcast with Corey Heights on today's episode , we have a very , very fun topic to discuss and that is Nils , that is name , image and Lightness and who we're talking to today is two members of the Vertu brand . And this is an agency that helps college athletes figure out these deals . They have a lawyer on staff to review them and work with university compliance officers .
They have a lawyer on staff to review them and work with university compliance officers . So we go through all of the basics and we get into some details about what nil deals are and how they can benefit college athletes . We also talk about high schoolers and prep school uh athletes and whether or not they can do nil deals or not .
They couldn't do that in the past . Um We have athletes who partner with businesses that instead of potentially hiring an actor or a professional athlete or somebody , a coach , anybody like that to endorse their product , they can now hire the and pay the college athlete to be the star in that commercial . Um There are businesses that are exchanging dollars or some sort of value for players doing social media posts .
