Yeah . So I was working in the fashion industry for about 10 years and saw two big problems that every fashion brand seemed to face . One was the use of plastic in fashion , which is otherwise known as like nylon spandex or e lasting and particularly in underwear .
So I was working in the fashion industry for about 10 years and saw two big problems that every fashion brand seemed to face . One was the use of plastic in fashion , which is otherwise known as like nylon spandex or e lasting and particularly in underwear . Women's underwear use so much of it .
And i it's crazy when you start looking at the labels of your underwear , you'll be like , oh my gosh , it's 90% synthetic . Um and then all brands , all fashion brands also deal with waste . So at the end of life of your underwear , your socks , your t-shirts , what do you do with them ?
Um , but it will definitely help keep things , things breathing all natural . There was just a study done that was saying like the plastics and underwear leach into your skin and yeah , so like it doesn't have any of that . So it's all just like super healthy organic underwear and it looks great .
You can't really donate or resell them so they end up in the trash . Um So I want to create this brand that would solve both of those problems and at the same time , create something that's really amazing for your body , but also good for the earth . So we kind of tick both of those boxes .
