Like kids raise capital , I would argue that that's the smallest sector . The far bigger sector is family business takeover . And then you have another small sector similar to VC backed , which I think is private equity , DNA , where the person goes into it knowing that they want a couple of chapters , maybe 12 or three bites at the apple of being operators at some point in their lives .
Who are either kind of old school driven like I am , which was you , I was operating a family business that I knew from day one was a family business forever . Then you have a different subgroup of family business operators who are coming in to run their family business . And the parents said , and they've said to themselves , I'm gonna operate this for exit within the next 10 years .
And then you have another small sector similar to VC backed , which I think is private equity , DNA , where the person goes into it knowing that they want a couple of chapters , maybe 12 or three bites at the apple of being operators at some point in their lives . And then that content over index for former operators in their fifties and sixties who've joined private equity with a 50% thinking that I might have to do one more at bat and go take over and run something when the operator can't do it after we make the investment . And those themes for that 60 year old may not be the same for that 27 year old , but there's probably a percent crossover of content which creates audience and interest in the subject matter .
The far bigger sector is family business takeover . And then you have another small sector similar to VC backed , which I think is private equity , DNA , where the person goes into it knowing that they want a couple of chapters , maybe 12 or three bites at the apple of being operators at some point in their lives . And then that content over index for former operators in their fifties and sixties who've joined private equity with a 50% thinking that I might have to do one more at bat and go take over and run something when the operator can't do it after we make the investment .
So when I think about the NFL , you think about the two conferences when I hear you say that I'm like , yeah , and there's two groups of people , there's the people that want to go into private equity and be in a place where they eventually are part of a firm that they maybe have to jump in and run it for a little while , jump out and then you have an enormous audience of family business operators , right ? Who are either kind of old school driven like I am , which was you , I was operating a family business that I knew from day one was a family business forever . Then you have a different subgroup of family business operators who are coming in to run their family business .
