Tips On How To Start And Grow A Personal Brand In 2023

That's already another subgroup within , it's almost like a division within a conference using the football analogy . So , I think , yes , comma , there's some significantly interesting subgroups within that group , 25 year olds to 35 year olds to run a business is like one of the biggest groups in the world right now . Most people out there think of it actually as VC Mark Zuckerberg , right ?

Tips On How To Start And Grow A Personal Brand In 2023

Who are either kind of old school driven like I am , which was you , I was operating a family business that I knew from day one was a family business forever . Then you have a different subgroup of family business operators who are coming in to run their family business . And the parents said , and they've said to themselves , I'm gonna operate this for exit within the next 10 years .

Tips On How To Start And Grow A Personal Brand In 2023

That's the most common sort of people we employ . We have hundreds of those people at um we probably have 100 and 50 like 20 to late twenties , early 30 year old , something that run companies . Is that an audience ?

Tips On How To Start And Grow A Personal Brand In 2023

And like the windows small whereas when you make media for the modern web , you can go deeper , you can , you can create very narrow conversations with a guest or guests , it really matters . So how , how about so one of the guests I have that's common recurring is like someone who's 26 and they just took over running a business . That's the most common sort of people we employ .

Tips On How To Start And Grow A Personal Brand In 2023

And then that content over index for former operators in their fifties and sixties who've joined private equity with a 50% thinking that I might have to do one more at bat and go take over and run something when the operator can't do it after we make the investment . And those themes for that 60 year old may not be the same for that 27 year old , but there's probably a percent crossover of content which creates audience and interest in the subject matter . Yeah , I love that .