If in that copy your entire Instagram reels profile is listen to the podcast and the podcast is the default URL . And in the post production of that reels , there's a logo saying listen to the podcast , you're using the content that you got from the podcast to drive to subscriptions for the podcast and it becomes a viral loop . All right , here's a question .
If you're able to bounce off of what they say should lead to a very interesting podcast . And then in terms of just like building in , in , from your perspective , I mean , is your goal of your podcast , the podcast itself , is it the content you get from the podcast that you're pushing out is a little bit of both and what um in , in terms of the podcast itself , how have you thought about just growing that itself ? Well , I mean , I think when , you know , to me , the circle works together right now , we're in such a great era for creators because we're living through the Tik Tok application of all social media A K A for a decade , you had to build a lot of followers to get anything seen .
Is that an audience ? Like you think there's a big enough audience that people who want to hear that ? Yeah .
Well , I mean , I think when , you know , to me , the circle works together right now , we're in such a great era for creators because we're living through the Tik Tok application of all social media A K A for a decade , you had to build a lot of followers to get anything seen . Now , your first piece of content be seen by a million people that's profound . So now we're in a whole different world where if you do a podcast , the clips get post on tiktok and , and youtube shorts and Instagram reels , which I think is going to start following for a bigger virality kind of gap .
What I mean by that is if you're interviewing a private equity executive or schooling , executive or some other interests , you have surfing , wine , baseball , whatever it is , you're just , you know , Scott Boris shows up and you're like , Scott , how did you start your career ? As long as you have the capability to react to the words that they're answering , you have a very meaningful podcast , right ? Obviously there , I'm very off the charts .
