Um Sometimes it can be a challenge . So where do you see older creators fitting in and adding value going forward ? I think that that is more perception than reality .
Don't necessarily have the intention to do it full time because what I actually spend most of my time on is actually I have a start up called roster . So we work with creators a lot . Um And so basically , we're a recruitment platform for creators , anything around video editors , some of the designers , script writers , producer , and we're actually just in our infancy stage right now , wrapping up our angel round preceed , but that I have for you is obviously you both very successful companies , many lines of businesses across many different areas .
Um So my question is just around brands . Um Now , you know , target a younger , well , they generally target a younger audience as an older creator . Um Sometimes it can be a challenge .
Meaning yes , but there's also a scenario that that just is the reality of the ratio because people that are over 40 did not grow up in a manner where they thought to be a creator because it didn't exist . We probably have more conversations with brands trying to reach to creators that are not of a under 35 year old demo . So I actually think that's perception more than reality .
Of course . So I always advocate for creators to like , try to find the right people obviously and outsource it because you can't be the biggest Balter neck of everything you do . But equally , it's actually really difficult for our company ourselves as well as such an early stage company to figure out the right time to hire .
