I don't we see that pretty clear globally and then I think for all of you , a lot of this is about taking things into your own hands . So I think creators a lot of times do a couple of things wrong one , they'd rather just get a manager or something to represent them and because they don't want to do business development , which I understand some people are just naturally creative and not business oriented . Number two , they don't integrate brands into their content day to day enough .
Don't necessarily have the intention to do it full time because what I actually spend most of my time on is actually I have a start up called roster . So we work with creators a lot . Um And so basically , we're a recruitment platform for creators , anything around video editors , some of the designers , script writers , producer , and we're actually just in our infancy stage right now , wrapping up our angel round preceed , but that I have for you is obviously you both very successful companies , many lines of businesses across many different areas .
What I told her was put brands into your content for free and then watch how many brands including those brands start coming to you . So many creators think that they're not going to put a brand in because they're not going to give away for free what they do when in reality it's the reverse . So I think you have a lot of control of what you want to happen .
Of course . So I always advocate for creators to like , try to find the right people obviously and outsource it because you can't be the biggest Balter neck of everything you do . But equally , it's actually really difficult for our company ourselves as well as such an early stage company to figure out the right time to hire .
Um And so basically , we're a recruitment platform for creators , anything around video editors , some of the designers , script writers , producer , and we're actually just in our infancy stage right now , wrapping up our angel round preceed , but that I have for you is obviously you both very successful companies , many lines of businesses across many different areas . And for us right now , like for someone who advocates for creators to hire an outsource because the creative process is very personal to what you do . It's really difficult to be like , I wanna hire a video editor right now .
