And so I'm always looking for those moments underpriced attention . I call it in marketing and what I saw in that deal when I saw the headline was underpriced arbitrage of distribution against an IP that I thought carried a lot more weight than a lot of people might have not recognized . And so I thought it was a masterful job on both ends is what is , what will make , as you just said , the IP S that are real ID .
For me , the thing I spend the majority of my time on is , you know , I have 14 million followers on tiktok because I got serious about it when it was musically . Now , that's a moat for me to market . But then it's also been a moat for all the brands I work with and as I build B Friends , I'm always looking for the ARB .
I knew that my agency would eventually turn insular and be a reverse private equity machine . So instead of buying brands and CFO them , I wanted to buy brands and CMO them create hyper growth . Um And I've always thought about arbitrage like this like what is out there ?
Every single business on earth will have NFT integration to their business in 15 years . The way that every business has a website and social media accounts , that's not the moat , how you use the tool is the moat . First of all , thanks for having me .
And I'm talking about the ones that are valuable right now because the operators are young and not focused on IP development , but there will be 15 meaningful IP S out of the tens of thousands that I think will replicate that era . And so I'm always looking for those moments underpriced attention . I call it in marketing and what I saw in that deal when I saw the headline was underpriced arbitrage of distribution against an IP that I thought carried a lot more weight than a lot of people might have not recognized .
