As a matter of fact , let's talk real really about toys R Us and toys for a second , I believe as a preview to , I'm sure we'll get to it . I believe that NFTS right now are the first thing I've seen since after school television in the eighties as a platform for IP building at this scale . If you think about 1981 to 1986 after school television , you're talking about transformers , Thundercats .
The IP building stays in place . As a matter of fact , I will tell you , I can't find a logical reason why anybody on earth wouldn't start an intellectual property first as an NFT to establish their economics . There's absolutely no sense to start an IP as a book , as a toy , as a youtube video , as anything else .
It was a moment in time where there was a lot of attention on a specific distribution . I feel like NFT land , 99% of the NFT IP S that we see right now are destined to go to 0 99 . And I'm talking about the ones that are valuable right now because the operators are young and not focused on IP development , but there will be 15 meaningful IP S out of the tens of thousands that I think will replicate that era .
We love to hear your thoughts . I think the first thing to think about NFTS and looking around this room , not everybody , but a lot of the people in this room lived through when the internet hit as a professional . Definitely when social media hit as a professional , people are very good at underestimating and over estimating things when they are new .
Like I remember when he man and Transformers and Cabbage Patch kids hit toys R us and what that meant and how they merchandised and teddy Ruxpin . And like I took note even as a kid , everything that's happening with me right now with the building of my IP on the back of NFTS now seems so apropos with the way that I rolled , even , even in my older age , I sold my entire sports card collection when I was 17 because I thought the market was moving and spent four years only investing and trading on collectible toys . So living on Jeffrey Bucks starting line ups and , you know , action figures and all that stuff .
