Brazil understood . Good attention . Attention can be very overpriced and it can be very underpriced and there is no general rule how many people here do for their company have done marketing with influencers or creators .
I just want that audience which is a big part of this percentage to hear why I'm focusing so heavily on social . It's because of attention one more time . How many people here are very aggressively doing Google ad words .
What I was doing at that age and then when I turned 14 and 15 and started working for my dad's liquor store , I would watch customers walk through the front door of the liquor store and I would pay attention to how they would walk where they would go , what displays they looked at what shelves they looked at and what I was doing my whole life and what I do for a living now and what every single person at this conference , whether you work for a big brand or you're an entrepreneur , whether you've been doing it for five years or today is the first day you're going on this journey . What I was doing then and what everyone needs to be doing now is following the attention . Too many people here get comfortable with one or two platforms to make content or one or two ways of how they sell product and they become in love with it and they become complacent and they stop evolving to where the attention is .
Please get serious . The attention of the entire world is on these eight or nine platforms at scale . It costs zero money to post on it .
Most people here when they post on social media post because they're following a trend that they think will do well or some shit they wanna say , but they give no thought and this is the most important line maybe of the entire talk . So I want everyone to pay attention . They give no thought to the science of the art .
