You may not like tiktok or youtube or Facebook or Instagram or Twitter , but if your customer's attention is there you not liking , it is only achieving one thing you losing out on more customers . This is an incredibly important framework and it's a very big issue in today's world because most people are not producing enough content to enough places . A lot of people here are incredibly focused on selling .
The social network revolution is insane . It is free to build brand most people in this room , most people in Brazil , most people in South America , most people in the world do not produce enough content for how big the opportunity is for free attention . That is the biggest elephant in this room today .
But why I'm really making it is I'm basically asking the audience a question and I'm reading all the comments to get the insights that I'm getting the consumer insights and the pulse of the world through putting out content just for the reactions and the comments and the answers . The more people here get curious and focused and strategic about the content they make , the more the upside will be my friends . We are living in the greatest era of marketing and business ever .
The only way to guarantee that you don't win is by doing nothing about it . There is not enough content being made in enough platforms from this group here . I'll give you an example of another thing that some of the more advanced people here are not thinking about .
And when I read it , a lot of people here are talking big game , a lot of you are talking about building huge companies and you're going to be massive and you're going to build big stuff . And then when I click on that account and try to find what they're doing on the internet , they're producing very little content . We must be accountable that if we're talking big game that our actions have to match our mouth .
