That's how a business grooms . But when you are building brand , when people care about you or your business , that is the ultimate form of selling . There is no affiliate , there's no portal , there's no no Google ads that are more powerful than building a brand .
Too many of you have demonized platforms out of your subjective opinion , a bad experience and we must get over that hump . Once you get over the hump , once you sit in this room and understand that everything you want to happen is about building brand and sales in social networks , then you start having to get good at it . Right .
More importantly , a lot of people learned by doing Vine , how to make short videos , which is now one of the most important ways to communicate in our society . The biggest thing that I'm trying to leave this conference with is getting everyone here dramatically more accountable to focus on attention , not where you want to make content but where your customer is . You may not like tiktok or youtube or Facebook or Instagram or Twitter , but if your customer's attention is there you not liking , it is only achieving one thing you losing out on more customers .
That's how a business grooms . But when you are building brand , when people care about you or your business , that is the ultimate form of selling , there is no affiliate , there's no portal , there's no Google ads that are more powerful than building a brand . Brazil .
They sell most of their products because they built brand . The number one goal from every single person here and every business here is to build brand . When you build brand , you don't have to sell .
