Because it's such a , you know , it's something that a lot of athletes can relate to because a lot of athletes end up in the portal at some point or moving schools or , you know , dec committing and recommitting to different places . And I think a lot of that has to do with , you know , some , some issues with the recruiting process combined with the admissions process , which I know is something that you guys really focus on . You mentioned it kind of bridging the gap between a college counselor and a coach .
And so I think keeping that funnel really wide and really open and just teaching kids how to own that process and reaching out to coaches and getting feedback is really the important part . We really take a proactive approach to , to researching schools that are reactive one , which is what a lot of families find themselves doing in the recruiting process . Yeah , definitely .
We feel like they kind of fell off by the wayside for a little bit there . Um , counselors didn't really know what to do with them because the recruiting coaches didn't really know how to take into consideration all the different aspects that make up a college experience . And so we're kind of here to blend those two worlds together and , and provide an opportunity for these kids to make a decision that benefits them academically , athletically , socially and financially totally .
I think the big differentiator for us is we ground all of our work and all of our , all of our processes and curriculum in the college counseling bucket . So , whereas a lot of groups will focus on recruitment and focus on placing you at these high levels or high places or , or that's kind of what they'll market to folks . Our principal concern is putting kids in their best fit school wherever that is at whatever division that is at whatever level that is , we're , we're not terribly concerned about what it looks like on the sheet .
Right . So I think the college process is tough for everybody . So when you're starting to sit down with an athlete and they're going through this process , which is so difficult .
