Absolutely . So athletes to athletes is a , a comprehensive non-biased college prep program for student athletes . So we really have , have leaned into that college uh preparation , college counseling aspect of , of what every kid really needs when it comes to , to making that decision for the next step .
That's great because it was the right fit for those kids . But what we're for , worried about and focused on is , you know , what can that school do for you to set yourself up for the next 40 years rather than just the next four whenever you're playing your sport ? Because the , the harsh reality of that situation is that as soon as you're done playing your sport , whether that's at the end of college or at the end of a professional career , 99 times out of 100 the next person you talk to when it comes to a job or a network or whatever , doesn't care that you played that sport at all .
But what we're for , worried about and focused on is , you know , what can that school do for you to set yourself up for the next 40 years rather than just the next four whenever you're playing your sport ? Because the , the harsh reality of that situation is that as soon as you're done playing your sport , whether that's at the end of college or at the end of a professional career , 99 times out of 100 the next person you talk to when it comes to a job or a network or whatever , doesn't care that you played that sport at all . All they care about is can you do the job that they want you to do .
He spent a couple of years at Texas Tech and then found his way over to Texas as just a student and , and loved it . And he's now an entrepreneur who's working with sports and uh he's got a company called athletes to athletes that we're working with . So Reed , I'd love it if you could just kind of give us a little bit of a breakdown of what athletes to athletes is , what you guys are doing to , you know , help young men and women out there .
There are , there are folks that um come from the private schools that , that have a lot of resources and there are folks that come from inner city schools that maybe don't and we want to do everything we can to try and create equitable resources at athletes , to athletes , for all the kids that we work with and make it as accessible as possible for anybody who can benefit from this . And so , you know , we're building out the the framework right now for an opportunity for schools , organizations , individuals , um you name it to be able to sponsor athletes um with , with partner schools and partners uh facilities that , that we're working with now , uh and give those kids an opportunity to sort of go through this , this , this counseling process that we have on , on a more 1 to 1 basis . Um And so again , it's just , it , it's our way of trying to , to sort of democratize that , that knowledge base and , and create as , as equitable of a resource as we possibly can .
