So our daughter , she's beautifully uh mixed with both of us . Mija books is a multicultural children's bookstore that aims to highlight diverse Children , diverse stories , Multilingual stories . This has always been something uh I would say we wanted to do in terms of a project that's impactful .
Our brand actually started in 2020 during the height of the pandemic . But at the time my daughter was turning one , we struggled to find these books , not only in traditional retailers , but even online , we struggled to find books that were representative of her , of her culture , of other people , cultures . And so we started just as a resource , online building lists for other parents and educators to find these types of books to make it easier .
This has always been something uh I would say we wanted to do in terms of a project that's impactful . I like this bookstore because it has a lot of different types of books and they're all fun . We opened our store , November 1st of 2021 .
So it's a quick snapshot of the diversity present here in our store . My name is Stephanie Moran Reed and welcome to Miha books . Well , there's actually two pronunciations for our bookstore .
Well , there's actually two pronunciations for our bookstore . One Spanish speakers will see it as Mija , which is the colloquial word for my daughter in Spanish . It has a much deeper meaning for us because it's actually the first two initials of our daughter's first and middle name , Mia Jamila .
