How to Be More Creative | Rick Rubin & Dr. Andrew Huberman

You know , it's like it's , it's um sometimes more choices is not better . So limiting your palate to something manageable forces you to solve problems in a different way . Now , in our um in our digital age , um music wise , you can make anything um digitally , there's no like in , in , there was a time when , if you didn't have a guitar in the studio , you couldn't record guitar or if you didn't , if you couldn't hire an orchestra , there couldn't be orchestra on your recording now , you can just call any of those things up .

How to Be More Creative | Rick Rubin & Dr. Andrew Huberman

It's like , um , if everyone tells you a AA , a AAA and you listen and you're like , that's b um , as an artist , it's important to be able to say to me it's b and that's a di , it's a disconnect because so much of , you know , when we go to school it's to get us to follow the rules and in art it's different because the , the rules are there as a scaffolding to be , um chipped away as need be . Sometimes they're helpful , sometimes they're not and sometimes we'll even impose our own rules to give something its shape . So we can decide to make a , um we're gonna make a painting , but we're only gonna use uh green and red are the only clothes we're , we're allowed to use .

How to Be More Creative | Rick Rubin & Dr. Andrew Huberman

It's pretty , usually it's pretty straightforward , you know , when you have two choices , which you like better . And I think most creativity can be boiled down to that . That's very different than I wonder how this is going to perform on certain social media platforms .

How to Be More Creative | Rick Rubin & Dr. Andrew Huberman

Um It , it can because otherwise if there's an infinite number of choices , anything can be anything . You know , it's like it's , it's um sometimes more choices is not better . So limiting your palate to something manageable forces you to solve problems in a different way .

How to Be More Creative | Rick Rubin & Dr. Andrew Huberman

And I'm guessing a lot of times they don't . Yeah , sometimes they don't . It depends when we're in the , I , I'll try to be in a , in a setting where as we're talking about it , we can engage with it in that moment .