And what I noticed with all of these things , the threat is , you believe , you know , it's kind of too good to be true , but the social proof is overwhelming and it overwhelms your kind of like alarm bells . So the social proof is a combination of things . So , first of all , it's like , it's this guy who drives a Toyota .
We're looking at it and he said , you know , I never understood how Bernie Madoff got people because it seems so preposterous and then I fell for something very similar . And what I noticed with all of these things , the threat is , you believe , you know , it's kind of too good to be true , but the social proof is overwhelming and it overwhelms your kind of like alarm bells . So the social proof is a combination of things .
So then it was ok . And then I think a lot of these people deferred to their other friends . They're all saying it's ok .
And so if you're just an average person , you're thinking , well , how much more due diligence can I do ? Than all these other guys , all these other guys buy into him and like , and then they themselves are kind of also looking at each other being like , well , that guy did it like what it's the hottest deal around , right ? Uh Kevin o'leary is in .
Uh Kevin o'leary is in . So , so you kind of think you're swimming safely with like other savvy investors and that's what ultimately gets you to buy in . Bernie Madoff is very similar .
