And what I noticed with all of these things , the threat is , you believe , you know , it's kind of too good to be true , but the social proof is overwhelming and it overwhelms your kind of like alarm bells . So the social proof is a combination of things . So , first of all , it's like , it's this guy who drives a Toyota .
The Joe Rogan experience . And in the FTX case , how much of it was getting celebrities to endorse the platform . It's huge .
It's like almost , you know , betting on the house , like the house always wins , right ? So when FTX was taking off , it just seemed like everyone who was a , someone was backing him . So then it was ok .
We're looking at it and he said , you know , I never understood how Bernie Madoff got people because it seems so preposterous and then I fell for something very similar . And what I noticed with all of these things , the threat is , you believe , you know , it's kind of too good to be true , but the social proof is overwhelming and it overwhelms your kind of like alarm bells . So the social proof is a combination of things .
They're all saying it's ok . Let me put money in and it's just a huge case study that just because other people fall for something doesn't mean you're safe like you have to do , I hate to say do your own research because that's such an overused like scammy phrase . It's actually such like a phrase like that .
