So what books , what blogs , what talks , where , where do you find this information ? So we as a student ale and start thinking as a business , the men are thinking about that football at basketball . What do you let , let me jump in and , and address that first , um as a college instructor , professor for the last 23 years , um I get students into my class that don't know nothing about business , right ?
And so , you know , a lot of the business mechanics and how kids are recruited and all of that have to do with , you know , Eric kind of standing up and saying , what's the opportunity there ? So that's been my journey um personally , just insanely uh been in sports representation my whole life from the marketing side , insanely passionate about the ability that nil gives for athletes to build their brand at an insanely early level . You know , Malachi is a generational talent .
Wow , this brand has recognized that I'm good at sports that I'm I'm personable and they're invested money in me . So what I'm realizing is those athletes that handle themselves professionally , like once that opportunity is presented because brands all speak to each other and everyone gets a track record of like how you do . So that first opportunity when you get that from a brand delivering your social media deliverables , making it easy being excited when you're speaking to the brand about thanking them for the opportunity because ultimately people do business with people they want to do business with .
Of course , money comes along with it . But you know what we're seeing as compared to pros , the college and high school kids are excited about doing these endorsement deals , which means they're giving more effort . You know , can , when you have a Pro Ale who has made 20 million a year , is he really excited to go do a half day production shoot with , uh , you know , I'm not gonna use a brand's name but with , with X brand .
Like , hey , you had a bad season , you had a bad year . But look man , look at their social media the way they produce them the way they put themselves , it might resonate with a certain kind of brand that might not care about you as an athlete . But like , wow , you know what ?
