Summary
This silo talks about the key factors for student athletes in the NIL landscape, including the importance of consistency, professionalism, and maintaining a positive image on and off the field. It also emphasizes the need for parents and students to understand financial literacy, taxation implications, and protecting income. Living in California provides advantages in accessing the entertainment and media space, and student athletes can transition into viewing themselves as a business by prioritizing professionalism and positive social media presence. Protecting student athletes involves focusing on production, consistency, and maintaining a clean image both on and off the field, with social media presence being crucial.