And so , you know , a lot of the business mechanics and how kids are recruited and all of that have to do with , you know , Eric kind of standing up and saying , what's the opportunity there ? So that's been my journey um personally , just insanely uh been in sports representation my whole life from the marketing side , insanely passionate about the ability that nil gives for athletes to build their brand at an insanely early level . You know , Malachi is a generational talent .
Thank you . And uh next Justin Gio Grande as founder of the network advisory , you have been at the forefront of Nil , walk us through the beginning as Supreme Court communicated to the NCAA that student athletes can now get compensated for their name , image and likeness . Uh Yeah , absolutely .
Um one of the things that I've learned over the years in teaching business and entrepreneurship is uh paperwork , makes the paperwork . And so now that Nil is , uh you know , a mainstay in the athletics to college athletics , as well as the high school athletics . We're trying to get the parents and the team around that young person to understand they need to be in business on paper legitimately .
Um Stephan , how do you protect your student ale on the team ? Um in regards to the whole NIO landscape to focus on football , how important is that ? Um Everything sounds good that we've been talking about on this panel .
So walk us through the process . Now , student athletes can now choose , you know , based off the collective or where they end up on what they're offering to the student athlete . Well , first off , they , you know , um obviously they can't offer anything formally them before they go to the schools .
